PRODUCTION & OPERATIONS
THE POWER OF COCREATION
CoCreate , Lush ’ s collaborative product development program , gets employees involved in the research and development of new products .
Through this Lush ’ s product line has come to reflect a diversity of tastes and cultures , highlighting the value it places on its employees ’ insights and contributions .
With 700 product launches in 2024 including limited editions , Lush ’ s ability to innovate in this way is supported by its global manufacturing network close to stores and a rich portfolio of ingredients .
“ Meeting increased demand requires quick adjustments in production , sourcing materials amidst supply chain disruptions and maintaining ethical and environmental standards , such as prioritising ocean freight over air .”
This challenge has been intensified by the growth in Lush ’ s media tie-ins . From Barbie to Wicked to the Super Mario movie , products appear in store to match . Products which should feel personal and unique .
“ We don ’ t like our products to be too cookie-cutter or uniform , we like there to be a personal touch ,” says Chase .
“ I think the handmade value is definitely that . We have a spec in terms of quality , but when it comes to how those products look , it ’ s important people are connected with those products for each step .”
Part of this connection is Lush ’ s iconic face stickers , which let buyers know who has made each product . We saw real proof that this is no sneaky marketing ploy , but a sincere gesture to acknowledge the labour that goes into every bubble bar and perfume .
All this is not to say that Lush isn ’ t exploring digitalisation . In the factory
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