Intergalactic bath bombs
we saw how the company is using additive manufacturing to create initial prototypes , saving costs and resources during the design phase .
“ We are always evaluating our process internally and looking at the technology of other manufacturers , whether it ’ s a machinery process element or whether it ’ s systems or software ,” Chase adds .
“ Under Cosmetic Warriors and the R & D umbrella of the business , we have separate teams evaluating where we can push innovation .”
Chase notes that digitalisation may be a means for Lush – as it is for many manufacturers – to navigate the current hiring crisis . Hiring is an important priority for a company shaped by seasonal demand spikes .
Still , Lush doesn ’ t treat automation as a means to replace the labour people can do .
“ There is definitely a way for us to bring technology and potential automation or semi-automation , but rather than see it as replacing people , it ’ s very much to work hand in hand with what we do ,” says Chase .
“ It needs to support the business and its growth whilst retaining the handmade value that goes into the product .”
For Lush , technological adoption must be strategic and purposeful . There is no rushing to implement the latest in automation or AI if it doesn ’ t benefit staff or the business . Chase told us Lush has been burned in the past by this mindset , learning a valuable lesson .
That lesson is that Lush ’ s competitiveness lies in its ability to walk a very different path- rather than outpace those racing on the same road .
Its self-assuredness in its approach , comes from knowing it ’ s doing the right thing .
62 March 2025