Inside the Ballistics room
launch at double the speed because we retain this element of being so handmade ,” says Chase Clark , Manufacturing Director at Lush .
“ The fact we ’ re so tactile means we can take a product from concept , invention , development , to mass-scale production and then out to stores in very , very quick time .
“ This means we can iterate as we go . We very much use this agility to our advantage when creating products .”
This has been a boon during Lush ’ s rapid expansion and the newfound virality of many of its products .
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“ Social media virality of products like Dream Cream , Sleepy , Supermilk and Sticky Dates has been both a challenge and an opportunity ,” says Chase .
60 March 2025