EXECUTIVE INSIGHT
Today we offer a broad range of great quality products in an array of formats developed to meet the varied breakfast needs and tastes of modern consumers .
The overwhelming majority ( 99 %) of our products do not contain high levels of saturated fat , sugar or salt , offering people a whole variety of healthy choices to start their day .
We also want to play a positive role in inspiring and supporting efforts across the wider food industry to improve the nutritional profile of breakfast cereals .
Q . HOW DOES WEETABIX ENHANCE NUTRITION OPERATIONALLY ?
ยป At Weetabix , like many other cereal manufacturers , the name of the game is to take wholegrains and produce great tasting products . We do this using traditional approaches such as pressure cooking , baking and toasting to unlock the goodness held in grains such as wheat or oats , which would be indigestible without some form of basic processing . manufacturingdigital . com 23