Manufacturing Magazine October 2024 | Page 22

we manufacture . The ‘ Operational Responsibility ’ pillar of our Weetabix sustainability strategy pushes us to constantly seek ways to improve efficiency , reduce the impact of what we do and ensure our workers are well looked after .
Q . BIGGEST CHALLENGE IN FOOD MANUFACTURING ?

» I think the biggest challenge at Weetabix is currently the diversity of quality requirements and standards we need to follow . Whilst I wholeheartedly agree with the purpose of such regulations and standards , we ship a number of products all over the world and this means we have to ensure compliance across a number of states and territories , whilst maintaining the quality standard they expect to see from a much-loved breakfast brand like Weetabix .

Q . HOW IMPORTANT IS NUTRITION TO WEETABIX ?

» Since the beginning of the Weetabix Food Company , our ambition has been to nourish the nation with tasty , nutritious breakfasts .

22 October 2024