Manufacturing Magazine October 2018 | Page 31

INNOVATION AND CREATION Despite both Torno and Aujouannet being from different countries and having had alternative routes into the business ; their visions for Owens-Illinois couldn ’ t be more similar .
“ It has been a very long journey . O-I is a company which has been around for about 110 years and was based out of an innovation ,” says Torno .
“ The company has survived all this time and has been consistently growing on the capability to innovate . For a little more than a century , our capability to create was almost fully dedicated to our engineering capabilities to innovate .”
And innovate they have . In early September , the company released O-I : EXPRESSIONS which has transformed glass bottle design through customisation and personalisation by sculpting glass bottles into multidimensional works of art . The new product has been created through the use of digital printing and has been developed for design agencies , packaging professionals as well as food and drink marketers that are aiming to stand 31

“ At the moment , the trends are sustainability , differentiation and premunization . All our challenges are to ensure we develop the right capabilities to support that ”

— Arnaud Aujouannet , Senior Vice President and Chief Sales and Marketing Officer www . manufacturingglobal . com