PRODUCTION & OPERATIONS
M any companies claim to be different . They label themselves as trailblazers , or ecowarriors , or disruptors . ‘ People are at the heart of everything we do ’ reads the website , ‘ we ’ re not a blank company ; we ’ re a blank company ’ reads the blurb .
Few in actuality meaningfully diverge in their approach to manufacturing , culture and the supply chain . In today ’ s oversaturated product landscape , differentiation is marketable currency- but few are prepared to commit to the real thing .
Today isn ’ t about these companies . Today is about Lush , a company whose promises have meaning . Visiting its factory in Poole , Manufacturing Digital witnessed a manufacturing process that is undoubtedly different .
Here ’ s our breakdown of what set it apart , as we welcome you to the lush life .
Circularity : at Lush ’ s core It ’ s impossible to discuss Lush ’ s manufacturing strategy without discussing circularity .
It ’ s integral to everything they do , from its twelve fresh kitchens across the globe to its myriad of sustainable sourcing and biodiversity projects .
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