BRAZIL
Capricho ’ s production
in Capivari — São Paulo state — has an 840 million unit-production capacity , complying with the most rigorous quality standards in the category .
DEMAND AND PRODUCTION Besides concentrating efforts on high quality production , the licensing of cartoon characters , for example , was responsible for and expressive of an increase in sales . “ It was a great divide when licensed products joined Capricho ’ s portfolio , which gained national projection and increased profits considerably ,” explains Dirceu Forti Filho ,
“ It was a great divide when licensed products joined Capricho ’ s portfolio ”
– Dirceu Forti Filho , CEO of Fraldas Capricho
www . fraldascapricho . com . br 89