Manufacturing Magazine July 2015 | Page 88

FRALDAS CAPRICHO

Currently one of the top five baby diaper manufacturers in Brazil , Fraldas Capricho ’ s 40-year journey of expertise followed the market ’ s evolution and demand for consumer goods . With the mission to offer comfort to mothers , babies and elders , the company has a broad product portfolio that satisfies consumer needs .

Initially , the company focused solely on plastic pants for babies . In 1975 , Enxuta pants were introduced to the market with the idea of covering and protecting cloth diapers . Several years later , the company acquired a clothing and cloth diaper production for babies . However , it was with disposable diapers that , in 2011 , the company invested in its first machine for this purpose . Since then , Fraldas Capricho has been focusing on advanced technologies and its industrial park expansion .
Today , the company ’ s portfolio gathers eight children lines plus three aimed at the elder consumer , in addition to baby wipes . The plant , located
Business partners : Laerte Armelin , Dirceu Forti , Fernando Forti and Dirceu Forti Filho
88 July 2015