FRALDAS CAPRICHO
CEO of Fraldas Capricho .
After registering a profit growth of about 20 percent in 2014 , in comparison to the previous year , added to more than 610 million products sold , Fraldas Capricho projects a revenue increase of at least 5 percent by the end of 2015 . The forecast is for a USD $ 69 million profit with 800 million units commercialized .
Despite the economic downturn , the company is betting on competitive products with aggregated value and attractive prices , according to the CEO . In addition to migrating 90 percent of its products to soft cover , a superior quality material that provides the diaper user more comfort , the Capivari factory will still bring part of the adhesive tape diaper portfolio to the Velcro models .
“ Over the last years , C and B class consumers have been spending more to have better quality products with some differential . Nevertheless , price is still a sensitive point in Brazil and now , more than ever , this will be a decisive
90 July 2015