4 BIG DATA
MANUFACTURING CIOS
customers engage with your brand . From real-time engagement to supporting customers through third-party devices such as Google and Alexa , customers today expect a seamless , multichannel approach .
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4 BIG DATA
Big data is a big buzzword doing big things . Making sense and putting to use complex sets of data is a must for enterprises today . In fact , a GE and Accenture report says that 88 per cent of organisations said Big Data analytics is a top priority .
Big data and data analytics can be leveraged to lessen supply chain disruptions , improve forecasting and provide insights-driven procurement and sales and ops planning . Part of Industry 4.0 , big data merges with AI to predict and prevent machine failures and increase uptime .
Organisations can also gain a competitive advantage by using datadriven insights to better engage with their customers . Big data can provide valuable insights so you can identify growth opportunities and improve the efficacy of buyer-facing interactions .
“ THE VALUE OF DIGITAL CHANNELS , PRODUCTS AND OPERATIONS IS IMMEDIATELY OBVIOUS TO COMPANIES EVERYWHERE RIGHT NOW ”
— Sandy Shen , Senior Director Analyst , Gartner
FEBRUARY 2021