3 THE CUSTOMER EXPERIENCE- REDESIGNING YOUR DIGITAL BUSINESS STRATEGY
Carbon Black — As eCrime groups grow more powerful , counter incident response is now seen in 82 per cent of attacks , with island hopping occurring 55 per cent of the time — where an attacker infiltrates an organisation ’ s network launch attacks on others along its supply chain .
“THE DISRUPTION CAUSED BY COVID HAS CREATED A MASSIVE OPPORTUNITY FOR CRIMINALS TO RESTRUCTURE THEIR BUSINESSES ”
— Tom Kellermann , Head of cybersecurity strategy , VMware Carbon Black
3 THE CUSTOMER EXPERIENCE- REDESIGNING YOUR DIGITAL BUSINESS STRATEGY
According to Acquia , since the beginning of the pandemic :
• 74 % of consumers report their digital experience with brands has changed
• 84 % of consumers used digital channels more in 2020
The customer experience is one of the most defining aspects of business today . In 2021 and likely beyond , the CIO must work collaboratively with the CMO to co-design a friction-free customer experience . Many organisations continue to struggle with achieving the digital experience that today ’ s consumers demand .
ICOs must address Inadequate or outdated approaches to how
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