THE MANUFACTURING INTERVIEW
AN EV CHAMPION – INSIDE AND OUTSIDE THE OFFICE
Markus’ favourite car is the CUPRA Tavascan, a fully-electric SUV coupé with a sporty, relaxed design.
“ When I go back and sit down in my Tavascan,” he explains,“ it’ s the driving experience, it’ s the silence, lots of power, lots of comfort.
“ Also, I think the design is the most remarkable Cupra, it’ s really lovely.
“ And it’ s not just me. My family, my kids, when they go back to Tavascan, they say,‘ oh, lots of space here. It’ s nice and well lit’. It’ s very modern looking. I think we are hitting exactly what we wanted with that car.
“ As you can imagine, I’ m a lucky guy. I have the opportunity to drive all our cars, testing them sometimes.”
42 May 2025