better condition. AI as well is contributing to these processes.”

“We are committed to electrification. We know it’s the future and we like to say there is no plan B”

Markus highlights that SEAT is seeing growing potential with VR when it comes to quality control and replacing various forms of unnecessary labour. For example, in the paint shop, the manufacturer has built a vision machine capable of identifying and alerting teams to cosmetic defects on the surface of painted cars.

“It’s very stressful for people to look at a car for eight hours, identify a problem, go back in the process and try to find where the origin of the problem is,” Markus points out.

EVP FOR PRODUCTION AND LOGISTICS, SEAT

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In addition, SEAT has its Logistic Control Tower, a digital platform that connects the company with all its suppliers, beyond Tier 1 and 2. Markus explains this platform was created for two critical reasons. “First of all, we need to have transparency on our supply chain so we can anticipate and handle any disruptions or problems,” he concludes. “We can then react fast enough, changing the production problem to avoid potential problems. This also enables us to streamline our approach to car production and our customers.”

“Making lots of manual analysis takes lots of effort and lots of time. AI also speeds up these processes, which enhances our competitiveness. Overall, we are able to find mistakes much faster and with greater accuracy.”

Streamlining this approach is essential, as SEAT continues on its journey to electrify the Spanish automotive sector and beyond.

Committed and coordinated, it has successfully navigated the myriad challenges facing its vertical whilst creating an inspiring foundation for ongoing and future growth and innovation.

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