“ We know that our biggest allies or tools are emerging digital technologies”
MARKUS HAUPT, EVP FOR PRODUCTION AND LOGISTICS, SEAT electrification. We know it’ s the future and we like to say there is no plan B for us.”
In alignment with this, Markus believes the biggest responsibility SEAT has as an OEM, along with national governments, is to find a common way to incentivise EV production and purchases with aid and tax reductions, while fighting to establish vital infrastructure.
“ We want to make the electrical experience a nice and positive reality for our customers,” he says.
“ Looking at new technologies and digitalisation are key for us as manufacturers, but not only in the productive and manufacturing process, but also across other company processes.”
SEAT has pursued exactly this with the‘ CASA SEAT Declaration for the promotion of electric mobility in Spain,’ a joint agreement between the manufacturer, The Spanish Government and the Autonomous Communities of Catalonia, Comunitat Valenciana and Navarre to boost electric mobility.
The commitment looks to address the common challenges with EV adoption – range anxiety, cost and charging infrastructure – that remain prominent across Europe, but particularly in Spain.
“ In Spain, it’ s even a bigger problem than in other countries in Europe,” Markus goes on.
“ For example, the northern countries are much more developed on that
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