NIKE , INC
DIGITAL MANUFACTURING
NIKE , INC
HEADQUARTERS : BEAVERTON , OREGON , USA
NUMBER OF EMPLOYEES : 79,000 MARKET CAP : US $ 113BN NUMBER OF COUNTRIES : 170 +
Nike , Inc . is a global leader in athletic footwear , apparel , and equipment . Founded in 1964 , Nike is renowned for its style , innovation and product performance , empowering athletes worldwide and driving manufacturing innovation .
Tailoring their creations to these athletes and exploring their conception of the future of air , the Nike team used generative AI and cutting-edge techniques to create a collection of mind-bending , innovative 3D-printed footwear .
“ Our mastery of our generative tools allows us to hear athletes with a specificity that ’ s unmatched ,” says Roger Chen , VP of NXT , Digital Production Creation at Nike .
Operating out of the LeBron James Innovation Center , known as the epicentre for advanced creation at Nike ’ s World Headquarters in Oregon , the project builds on a legacy of additive manufacturing experimentation .
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