DIGITAL MANUFACTURING WATCH NOW
IRMAX 1000 : The Next Frontier of Nike Innovation | Behind the Design
Nike began experimenting with additive manufacturing in 2013 , releasing the Nike Vapour Laser Talon , the first-ever football boot built using the method . But it was only in 2016 that the manufacturer formally invested in the process , partnering with information technology firm HP .
Project A . I . R was first revealed last year in April during ‘ Nike On Air ’, a spectacular 3-day , multi-million dollar showcase of its proprietary footwear technology . Located at the Palais Brongniart in Paris , this event featured an immersive museum experience that showcased the powerful legacy and ambitious future of Nike A . I . R .
At this event Nike revealed the new Pegasus Premium , its biggest breakthrough since the AlphaFly supershoe system of speed and its innovative VaporMax line .
Releasing in spring of this year , the shoe features an air unit that is sculpted from the forefoot to the heel , contoured to carry a runner ’ s power efficiently from their heel strike to their toe-off . According to Kathy Gomez , VP of NXT Footwear at Nike , it is this mastery of air that sets the manufacturer apart .
50 January 2025
The Nike Zoom trainers