For the past decade , Nike has been taking footwear far beyond function . Through subversive engineering , futuristic design and technological innovation the manufacturer is creating performanceenhancing works of art , tailored to the idiosyncrasies of the world ’ s elite athletes .

This is project A . I . R , which stands for Athlete Imagined Revolution , a collaborative process between Nike ’ s dedicated design and manufacturing team and 13 global athletes . Among these athletes are football player Kylian Mbappé , basketball player Victor Wembanyama and track and field sprinter Sha ’ Carri Richardson .

48 January 2025