Starting his current role in 2023 , Rui has an expert background in industrial management and engineering . He has occupied senior roles in manufacturing and operations at some of the biggest manufacturers in the world – from Mondelēz International to Procter & Gamble .
Manufacturing Digital spoke with Rui about his career history and current role , learning how Weetabix is enhancing sustainability and nutrition throughout its manufacturing process to ensure the future of people , the planet and one very important crop .
Q . WHAT BROUGHT YOU TO WEETABIX ?
» It is kind of a funny story . I was working up in Newcastle for a firm making perfume and hair dye , with my wife working locally as a nurse at the time . The wider company I was working for sold their stake in their beauty business and the plant I worked at was announced to be closed down .
It just so happened that on the very same day of the announcement , I was contacted by a recruiter for another manufacturing job in Sheffield , where I worked my way up to be Plant Director – talk about when one door closes another one opens !
From there I moved to Weetabix in 2023 to be Head of Manufacturing and have been here ever since . I ’ ve always had an interest in manufacturing , but it ’ s the people that make my work so rewarding . manufacturingdigital . com 19