EXECUTIVE INSIGHT
WEETABIX : THE NUMBERS
• Weetabix has over 150 local farmers participate in its Growers Group scheme which helps to farm over 75,000 metric tonnes of wheat every year across more than 4 million acres .
• In 2023 , 791 million metric tons of wheat was consumed globally . Wheat is vital for human nutrition , providing starch and energy along with being the leading source of vegetable proteins ( with a protein content of 13 %) in human food .