— Vitaliano Torno , President , O-I Europe

hoped the new product will allow the firm to improve its customers experience , with O-I feeling it enables them to offer excellent value to its consumers .

“ A lot of brands now that need to create events to generate demand and sometimes you could see , for example , offers for events such as Father ’ s Day , Valentine ’ s Day , or a Christmas campaign ,” says Aujouannet .

“ So , even for big brands , it can help us to provide a solution for the dedicated promotion or events-based activities . Even when a customer is asking us for a dedicated promotion for a retailer , and when our retailers are asking for a lot of differentiation , this can help us provide a very unique solution with a shorter run than usual when talking about the big things .”

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