LEADERSHIP SHOWCASE
34 organically by winning new customers with new designs and new markets .”
With the new age of digital transformation , all companies have had to embrace technology in order to keep up with the latest trends . And O-I certainly values the importance of it .
“ Digitally today , you can do almost anything . In regards to personalisation of the bottles , we constantly look at the way we can make every bottle unique from a technical point of view . So that you can identify the bottle and trace it back to when it was made , where it was made , which ingredients we use etc ,” explains Torno .
“ But , the key point is how you connect this with requests , needs , expectations , trends and how you market it . Because the risk is that you create things that can be potentially very complex , very nice or very appealing , but you are not matching the present expectation of the consumer and you are just adding complexity .”
UNVEILING NEW CREATIONS The introduction of new technological innovations such as EXPRESSIONS has enabled O-I maintain its position at the summit of glass production . It is
OCTOBER 2018