ENERGY EFFICIENCY
TECHNOLOGY
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panel TVs , PCs and printers – with highly separated markets in Western Europe . Our core positioning is to view sustainability through the lens of our technology and build awareness around this offering which sets us apart .”
ENERGY EFFICIENCY
When it comes to energy efficiency Epson is able to support its business customers with concrete calculations . “ We can pinpoint how much they can reduce costs in terms of energy usage and how much they can reduce CO2 emissions by using Epson ’ s inkjet technology versus a competitor ’ s laser technology for example ,” says
Ohlsson . “ We can calculate that down to the Euro cent level combined with KGs of CO2 . We have a calculator for our sales people and re-sellers to certify these savings on a project by project basis . It helps convince our customers interested in reducing their environmental footprint ; this is one of the big advantages of our technology where printing can help with sustainability goals for a business , and the planet . With this tool we can also calculate waste reduction and plan for carbon neutral printing . This way , our positioning on sustainability helps with sales when businesses can see the potential for positive impact on their bottom line .”
MAY 2020