DIGITAL MANUFACTURING
customers to explore and customise their spaces with our products in a digital environment , which significantly enhances the buying experience .
Q . WHAT NEEDS TO HAPPEN FOR THE TRANSITION TO SMART MANUFACTURING TO BE SUCCESSFUL ?
» For smart manufacturing to be successful , there needs to be a concerted effort from both the public and private sectors .
At RAK Ceramics , we ’ re already seeing the benefits of smart manufacturing through our IoT-enabled factories .
However , upskilling the workforce is crucial . We need to ensure that people have the right training and skills to operate in a smart manufacturing environment .
Q . WHAT IS YOUR STRATEGY MOVING FORWARD ?
» Our strategy moving forward is twofold : expansion and sustainability .
While we strive to continue growing in key markets , we ’ re equally focused on leading the industry in sustainability .
This means further investments in recycled materials , energyefficient processes and smart manufacturing technologies .
Our ‘ reuse mineral ’ tiles are proof of our commitment to creating eco-friendly products . We ’ ll continue to innovate in this space in 2025 and beyond .
86 March 2025
“OUR STRATEGY MOVING FORWARD IS TWOFOLD : EXPANSION AND SUSTAINABILITY ”
ABDALLAH MASSAAD , GROUP CEO , RAK CERAMICS
A kitchen by RAK Ceramics