EXECUTIVE INSIGHT
A living room by RAK Ceramics
I worked closely with the leadership team on expansion initiatives and corporate governance , contributing to milestones such as achieving one billion square meters of global sales .
Since 2012 , I have led RAK Ceramics as Group CEO , driving the company ’ s global operations and strategic vision . My connection to ceramics extends beyond professional expertise – it ’ s rooted in a passion for the industry ’ s potential to innovate and influence design trends , whilst advancing sustainability .
Q . CAN YOU TELL ME MORE ABOUT YOUR INNOTECH LAB AND SMART FACTORY IN RAS AL KHAIMAH ?
» Our Innotech Lab and Smart Factory are integral to our innovation strategy .
We ’ re utilising IoT technologies to monitor and optimise our production processes in real time , reducing waste and energy consumption .
These technologies have allowed us to improve efficiency and product quality significantly . The results include a measurable decrease in resource use and a reduction in our carbon footprint , aligning with our sustainability goals .
Q . HOW ARE YOU USING TECHNOLOGY TO MEET CURRENT INTERIOR DESIGN TRENDS ?
» RAK Ceramics is using our FlakeSet 3D shape technology and Sync Effect to align with current interior design trends that demand both aesthetic appeal and functional innovation .
82 March 2025