ABDALLAH MASSAAD
DIGITAL MANUFACTURING
Ras Al Khaimah , a prominent city in UAE , has developed over the past 20 years into a jewel of ceramic manufacturing . Shining at its centre is RAK Ceramics – named after and headquartered in the city – the largest ceramic manufacturer in the world since 2010 .
With a 2024 revenue of US $ 642.5m , operations across 150 countries and 12,000 employees , RAK Ceramics ’ portfolio of stylish floor tiles , faucets and tableware furnish countless kitchens , bathrooms and bedrooms .
Led by Group CEO Mr Abdallah Massaad , the manufacturer is embracing smart manufacturing to transform the sustainability , efficiency and customisability of its products .
Manufacturing Digital spoke with Abdallah to discover more , hearing about his experience in the manufacturing sector and the company ’ s future ambitions .
Q . WHAT WAS YOUR JOURNEY TO BECOME CEO OF RAK CERAMICS ?
» My journey has been shaped by over 25 years of experience in the ceramics and industrial manufacturing sectors .
I joined RAK Ceramics in 2004 as a Marketing Consultant , where I assisted the CEO office in upgrading the company ’ s branding and positioning for future growth .
I gained a deep understanding of the business , formally joining in 2006 as Deputy CEO , overseeing operations and the company ’ s global interests .
“MY JOURNEY HAS BEEN SHAPED BY OVER 25 YEARS OF EXPERIENCE IN THE CERAMICS AND INDUSTRIAL MANUFACTURING SECTORS ”
ABDALLAH MASSAAD , GROUP CEO , RAK CERAMICS
ABDALLAH MASSAAD
TITLE : GROUP CEO COMPANY : RAK CERAMICS
Mr . Abdallah Massaad is CEO of the global ceramics powerhouse RAK Ceramics . Renowned for strategic vision and innovation , he drives its sustainable growth , operational excellence and market leadership .
80 March 2025