Pheladi Masinga Material Planning and Logistics Manager Ford South Africa Institute
On International Women’ s Day 2026, Ford spotlighted six women“ driving excellence” across the company. Campaigns like this from heavy manufacturers are designed to boost visibility and provide the women role models that the industry has historically lacked.
Pheladi Masinga, for example, is a Material Planning and Logistics Manager for Ford South Africa. In its article, Ford explored her job role and its importance, alongside spotlighting what she is proud of. She says:“ Material handling is a critical control function that protects production uptime, safety and customer delivery performance. It’ s highly analytical and deeply strategic.”
By platforming women in complex, analytical roles like Pheladi, Ford breaks the stereotype that manufacturing is purely manual labour, showcasing the diverse, strategic career paths available to the next generation of female talent.
156 June 2026