15 conscious consumer base .
Chi Lu , Head of Sourcing – Foodservice Asia-Oceania at Huhtamaki , outlines the challenges of maintaining a network of sustainable products across distant locations and evolving cultural shifts . Chi is responsible for the governance of sourcing operations in the Asia Oceania region within the Foodservice segment and is accountable for managing five direct reports for the traded goods . He coordinates projects between the group and local units . “ I belong to a functional sourcing organisation working within the Foodservice EAO segment ,” explains Chi . “ For sourcing , I ’ m part of a group function . Our team supports manufacturing units in India , New Zealand , Australia , China and Malaysia , totalling seven factories and four sales offices operating in the Asian Oceania region .”
The complexities of finding sustainable materials produced by sustainable manufacturers , who take social responsibility seriously , provides its own challenges . To eliminate the ambiguity
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