LOTTE WEDEL
110 partnership . Wedel is autonomous and is locally managed : “ The reason for this is that LOTTE trusts us and knows that we have the best knowledge of the Polish confectionery market and the most experience in running a legendary chocolate company . People create Wedel . This is why they continue to have the greatest impact on our organisation , our products , our communication and our relationship with the environment . The company ’ s long-term strategy is being developed and enforced in Poland ,” explains Kluszczyński .
He also emphasises that “ Wedel is very proud to partner with big international and local networks and suppliers . We collaborate with pride , achieving sophisticated solutions and tailor-made offers for customised products . In return we are present in a wide network and benefits from long-term sustainable business partners .”
Reflecting on the company ’ s transformation to date , Kluszczyński believes Wedel ’ s biggest success is its ability to maintain its heritage products while continuing to innovate and transform in order to keep up with changing
JANUARY 2020