MIDDLE EAST else . Now we are looking at what will be next – the new generation of Halwani , the new products that can attract the new generation ,” he says .

As the name suggests , Halwani Bros was started as a business by four brothers and has evolved so that it is now a publically listed company – 30 percent owned by the public and 70 percent divided between the Halwani family ( 15 percent ) and Aseer Co . ( 55 percent ) partially owned by the Dallah Group . It is market leader for a huge range of nearly 350 products among six categories – meats , pastries ( maamoul ), jam , tahini , halawa ( a sweet product made out of sesame seeds ) and the final category is olives , olive oil , sauces . It also offers cheese , juices and ice cream . Hefni says : “ Currently 80 percent of our business is in the local market and 20 percent

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