LUKE COTTIS TITLE : SENIOR DIRECTOR OF GLOBAL SALES , MANUFACTURING
LUKE COTTIS TITLE : SENIOR DIRECTOR OF GLOBAL SALES , MANUFACTURING
COMPANY : SEISMIC
INDUSTRY : SOFTWARE DEVELOPMENT
LOCATION : CHIPPENHAM , ENGLAND
As Senior Director of Global Sales , Manufacturing at Seismic , Cottis is responsible for helping sales and marketing teams . His role ranges from improving the go-to-market ( GTM ) process to increasing sales , supporting channel partner communication , and increasing product development to meet customer expectations . the slightest change in operational efficiency – which may come from an inability to adapt to external conditions – can have vast implications .
“ Embracing change , rather than resisting , is the most effective way for manufacturers to adapt ,” he says . “ This is where mastering change management comes in . Having a bulletproof system in place will help guide staff and stakeholders through disruptive transition periods and help mitigate any potential operational disruption .” With these processes in place , companies can benefit from remaining competitive , improving operations and meeting customer requirements despite external changes .
94 April 2024