SUPPLY CHAIN MANAGEMENT
“ Seismic provides a platform that equips manufacturers , with the right skills , insights , tools and content to engage customers and ignite revenue growth ”
LUKE COTTIS SENIOR DIRECTOR OF GLOBAL SALES , MANUFACTURING , SEISMIC to increasing sales , supporting channel partner communication and increasing product development to meet customer expectations .
Mastering change management is essential for manufacturers Many manufacturing organisations ’ methods and operations have resisted change for a long time , often resulting from a reliance on legacy systems and siloed organisational structures . For these types of organisations , change – be that through implementing new technology or changing market conditions – can be more disruptive and challenging to navigate . This is only exacerbated by the fact that many manufacturers ’ business models operate on tight margins , says Cottis , which means that
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