BIG ASS FANS
WATCH
NOW
“ WE WANT TO MAKE SURE THAT THE CUSTOMER IS INFORMED THE WHOLE WAY THROUGH THEIR EXPERIENCE WITH US ”
KIMBERLY EUBANK CHIEF DIGITAL INFORMATION OFFICER , BIG ASS FANS
ERP , CRM , online experience , transportation management systems and so on . We focused on what we need to do to be able to handle increased sales volume , without breaking under that volume , and without having to triple our workforce .”
This was where Eubank saw the potential to gain efficiencies through automation so that Big Ass Fans could take its highly talented employees and refocus them on bigger problems , instead of wasting their time on some simple tasks that could be handled through system automation . For Eubank , unified communication systems are vital to meet increased customer demand .
“ When I think of unified communication in our space , I think really of an omnichannel experience for customers . By making sure that no matter what point of entry they
62 April 2024