The project started with a four-week discovery phase with the objective to identify the most prominent problems and preliminary solutions , both to UX / UI as well as technical challenges . After completing the initial discovery phase , we interviewed nearly 20 stakeholders to find out what was working , which areas could be improved , and how Big Ass Fan ’ s business worked at the core .
From this process , we were able to validate our assumptions and identify two things . There was a disjointed user experience caused by separate . com and online store platforms , leading to navigation issues and duplicated , inconsistent product information . Second , finding a suitable product was time-consuming and frustrating : users often ended up in dead ends and finding the right product and information proved to be a challenge .
We updated the landing page to make it product-first , with all interactions leading either to a product page or “ get a quote ” contact form . For industrial customers , we took a value-first approach . Rather than prioritizing product names , we featured concrete solutions to guide the customer through finding what was most applicable to their needs .
We maintained Big Ass Fan ’ s existing tech stack , including two CMS , but made a single navigation experience in the eyes of a user . Introducing a modular component library , we created a system that can easily be modified and altered to any current or future needs . We also updated UI elements to match their product quality without redesigning existing core assets . Finally , to allow Big Ass Fans to gain a better understanding of customer needs and the impact of the site upgrade , we built a new Google Analytics integration that tracks performance and behavior .
Four months into the project , customers will soon be able to purchase with fewer clicks and navigate to the right information more efficiently . These are just the first building blocks in an ongoing process with Big Ass Fan ’ s digital transformation .
Contact Us →