SERVICEMAX
“ ServiceMax is customer obsessed . Therefore , our ultimate goal remains to help keep the world running ”
KIERAN NOTTER VP OF GLOBAL CUSTOMER TRANSFORMATION , SERVICEMAX
new employees .
Reflecting on the rise of intelligent service chains , Notter states that the ability to collect , analyse and unlock the value of data will be crucial for the industry , particularly as data flows become increasingly complex and voluminous . “ AI ( artificial intelligence ) is going to be hugely important because you need to grab that data and turn it into something actionable . 5G and IoT ( internet of things ) are also going to make a difference , and it ’ s great having all this technology , but understanding where and when to use it and how to grow with it is also vital .” This is where ServiceMax helps make a difference to its customers : by challenging thought processes behind the desire to implement new tech-nologies , it can learn clients ’ desired outcomes and guide their development accordingly . “ There ’ s no point in having the separate components of an intelligent service chain if you don ’ t know how to use them ,” emphasises Notter . “ It should be about managing expectations
170 April 2021