better condition. AI as well is contributing to these processes.”
Markus highlights that SEAT is seeing growing potential with VR when it comes to quality control and replacing various forms of unnecessary labour. For example, in the paint shop, the manufacturer has built a vision machine capable of identifying and alerting teams to cosmetic defects on the surface of painted cars.
“ It’ s very stressful for people to look at a car for eight hours, identify a problem, go back in the process and try to find where the origin of the problem is,” Markus points out.
“We are committed to electrification. We know it’ s the future and we like to say there is no plan B”
MARKUS HAUPT, EVP FOR PRODUCTION AND LOGISTICS, SEAT
48 May 2025