SEVENUP BOTTLING COMPANY
“ When there was a need for hand sanitisers that were not available in Nigeria during Covid, we quickly launched the only hand sanitiser made in Nigeria. We used an old bottled water preform, put a sprayer and we made it available,” says Vasco.
“ We democratised it and we made the hand sanitiser available pretty much anywhere in Nigeria.”
Unique market challenges SevenUp Bottling operates in a market with unique challenges, and for much of its history, the company has faced a situation where demand exceeded production capacity.
“ The majority of the time I spent with our business was always handicapped in capacity,” Vasco says.“ The demand exceeded the capacity, which was a constant for the industry in Nigeria up until very recently.”
This situation of excess demand created a set of challenges that are uncommon in many other markets.
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