How is SRM changing with near-shoring and friend-shoring on the rise?
Greg Williams: The landscape continues to diversify, requiring organisations to rethink how they build and manage partnerships. Success now hinges on creating robust ecosystems that go beyond traditional resellers to include independent software vendors( ISVs), alliances, consulting partners and other specialised collaborators. These collaborative networks bring together diverse expertise to deliver greater value to customers. Organisations must prioritise understanding which ecosystem players align most closely with their key use cases and business priorities. In this evolving landscape, successful ecosystems will not be defined by the number of partners but by the strength of alignment, the relevance of expertise and the ability to co-create solutions that deliver a connected frontline, asset visibility and intelligent automation for customers.
88 April 2026