Manufacturing Magazine September 2026 | Page 35

THE MANUFACTURING INTERVIEW

“ PEOPLE ARE THE TRUE SOURCE OF SUSTAINABLE COMPETITIVE ADVANTAGE”

Rodrigo Fumo Vice President of Industrial Motors WEG
“ People, however, are the true source of sustainable competitive advantage. These achievements demonstrate that sustainable growth is built by combining people, technology and long-term vision.”
What comes next? Looking ahead, Rodrigo believes competitive advantage“ will increasingly depend on an organisation’ s ability to combine engineering excellence with intelligent, data-driven decision-making”.
Over the next 18 months, he expects manufacturing to become more intelligence-driven, with technologies like AI and automation accelerating product development and improving decision making across the value chain.
He concludes:“ Ultimately, the companies that will lead the next phase of industrial transformation are those capable of combining technological innovation with execution speed, customer proximity and the ability to make better decisions faster.”
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