THE MANUFACTURING INTERVIEW
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W80 AXgen – motors for new ideas
navigating supply chain volatility and sustainability expectations.
Rodrigo continues:“ We are addressing these challenges through advanced motor technologies, digital engineering, industrial AI, simulation, automation and continuous manufacturing improvement.”
People, technology and vision Rodrigo is most proud of the people and capabilities built over his years at WEG.“ Technology can be replicated, but developing talented teams, strong leadership and a culture of continuous innovation creates a lasting competitive advantage,” he says.
In 2025, WEG achieved a 32 % absolute reduction in greenhouse gas emissions compared to its 2021 baseline. The company’ s advances in high-efficiency motor technologies are also helping to reduce the energy consumption and emissions of its customers around the world on an even bigger scale.
Rodrigo says:“ Another milestone was WEG becoming the global market leader in low-voltage industrial motors in 2025, surpassing long-established industry players through continuous investment in people, product innovation, manufacturing technology and global industrial expansion.
32 September 2026