Challenges at scale The biggest challenge of Rodrigo’ s role is transforming global scale into competitive advantage without losing agility.
He explains:“ Having worked in different regions, I have learned that successful global organisations balance common strategic direction with local empowerment. As our business continues to grow, we must align technologies, operations and people while enabling teams to respond quickly to customer needs.”
In that common strategic direction, WEG relies on engineering standards, robust governance and a culture of continuous improvement.
“ Digital platforms and systems provide transparency and enable consistent decision-making across our global manufacturing network, while regular technical reviews ensure alignment,” Rodrigo says.“ At the same time, local teams maintain the flexibility to respond to regional customer needs and regulatory requirements.”
In addition to this, manufacturers are expected to deliver higher efficiency, greater power density, shorter lead times and lower lifecycle costs, alongside
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