Manufacturing Magazine September 2024 | Page 80

AI , like the internet , is in its essence a neutral tool . What defines its value and impact is the purpose and intent behind its use .
Core to communicating AI ’ s business value is underlining its strategic value and purpose , as an organisational tool to enhance knowledge , efficiency and productivity . This is especially important considering AI is inherently less predictable than other industry 4.0 technologies , according to Brian . “ Philosophically , Deloitte ’ s done a tremendous amount of work around the concept of trust .” he says .
“ One of the paradigm shifts that happens when you use AI is that AI is probabilistic , like classic automation is deterministic . We programme a robot to do something and it ’ s going to do it with almost 100 % certainty . With AI , we don ’ t have that , so we need to enhance the confidence models surrounding it .”
A need to enhance the confidence surrounding AI mirrors attitudes on the executive level towards digital transformation as a whole , which is why articulating coherent ROI is a must .
The need to communicate ROI “ Defining how you will measure the performance of the digital transformation project is crucial to bolstering buy-in ,” says Anthony . “ Your organisation will need the capacity to track the value generated
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