PEPSICO
DIGITAL PLATFORMS
Manufacturing Global examines how influential digital platforms have become to some of the leading players in the field
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As technology redefines the manufacturing industry , it has become essential to use digital manufacturing platforms to maximise operational efficiency and accelerate Industry 4.0 . But how are some of the leading manufacturers in the industry implementing digital platforms into operations ?
PEPSICO
In 2019 , PepsiCo announced the launch of PepsiCo Foodservice Digital Lab , a first-of-its-kind suite of capabilities created to connect foodservice operators with the companies , services , insights and solutions best suited for their specific digital and online needs . Digital Lab is the first offering of its kind from a foodservice manufacturer and is powered by extensive proprietary and syndicated research into restaurant and food ordering interactions as part of the consumer digital journey .
At the time , Scott Finlow , Chief Marketing Officer of PepsiCo Foodservice , said : “ The digital age has disrupted everything - including the way people , order , eat and experience food and beverages .
SEPTEMBER 2020