AFRICA
Competitive Position Operating in the eastern part of the country is extremely difficult due to security concerns , but a new threat has arisen since 2011 in the form of competition from abroad . Elfighi said : “ The Libyan market is now open to imports from China , Ukraine , and Turkey ; from everywhere .”
Building up LISCO into a recognisable brand has proven to be a timely solution to this new problem , Elfighi said : “ We are concentrating on the value and quality of our products , as well as improving costs and the delivery times . LISCO is well known for being number one for quality in Libya .” Achieving recognition has also been approached laterally , through obtaining various assurances for good governance which include ISO 14001 , 9000 and 18000 accreditations .
Paying attention to its brand , LISCO
LISCO is well known for being number one for quality in Libya .
www . libyansteel . com 35