BIRLA CARBON SOUTH AMERICA
introducing high performance carbon blacks to be used by the tire industry .
For the special blacks segment , which is aimed at the paint and plastic sectors , a product for indirect food contact has been developed for the South American market and approved by ANVISA — the Brazilian Health Surveillance Agency . With minimal impact on the physical qualities of the polymer , the idea is to address the market for HDPE pipes for carrying drinking water . “ We believe this application has great potential , considering the needs of large cities in infrastructure and preservation ,” said the president .
The main management strategy is the ‘ flex in operations ’ management process . “ We have the flexibility to meet market needs , creating greater assurance in our products supply and quality services ,” said Duarte .
In addition , the implementation of the Balanced Score Card ( BSC ) as a management and strategic tool focuses on specific training of quality and continuous improvement . The WCM program ( World Class Manufacturing ) of the Aditya Birla Group is designed to help the group ’ s branches to adopt operational excellence , with the main goal of intensifying the culture of LEAN Manufacturing .
Safety and Quality Certified by international standards for quality , environment , safety and occupational health systems , BCSA is also a signatory of the Responsible Care program of ABIQUIM . Birla Group also integrates WASH PLEDGE program , which focuses on the control and improvement of hygiene in production facilities .
“ We have the flexibility to meet market needs , creating greater assurance in our products supply and quality services ”
– Ronaldo Silva Duarte , president of Birla Carbon South America
118 September 2015