Manufacturing Magazine October 2024 | Page 16

RUI ASCENSAO TITLE : HEAD OF MANUFACTURING COMPANY : WEETABIX INDUSTRY : MANUFACTURING

“ Since the beginning of the Weetabix Food Company , our ambition has been to nourish the nation with tasty , nutritious breakfasts ”

RUI ASCENSAO TITLE : HEAD OF MANUFACTURING COMPANY : WEETABIX INDUSTRY : MANUFACTURING

LOCATION : GREATER LEICESTER AREA , ENGLAND
Rui Ascensao first joined Weetabix at their Burton Latimer Headquarters in Northamptonshire . Now Weetabix ’ s Head of Manufacturing , he ’ s a renowned manufacturing and logistics expert .
Born in Portugal , he ’ s held senior manufacturing roles across his home country and the UK at global companies including Mondelez International and Procter & Gamble .
16 October 2024