Manufacturing Magazine October 2022 | Page 89

E-WASTE

“ WITH SUSTAINABILITY , YOU ' VE GOT TO TALK ABOUT WHAT ’ S GOING TO HAPPEN AT THE END OF A PRODUCT ' S LIFE ”

BRUCE ANDERSON MANAGING PARTNER OF GLOBAL MANUFACTURING , IBM CONSULTING
Last year , the company rebranded from IBM Global Business Services to IBM Consulting , feeling that , after the spinoff of Kyndryl – formerly IBM ’ s managed infrastructure business – rebranding to IBM Consulting served as an opportunity to re-examine the services IBM offers and focus on the problems it solves best for its clients .
What led Anderson to the role of Managing Partner at IBM Consulting was his clear focus on the client set .
“ I came to IBM 26 years ago ,” he says . “ We were building out the consulting side of IBM , but always with industrial sector clients . Early in my career , I got focused on this client set .”
As his career progressed , Anderson started to gain specialisations in the topics clients were working on in manufacturing , as well as the linkages into finance .
“ At IBM Consulting , I look at how clients want to use new technology to solve their business problems . I reverse that sentence and say , ‘ What are the business problems that our clients are trying to solve ?’. Then I look at how our view on technology can accelerate what they ' re attempting ,” explains Anderson . “ Obviously , we ' re very excited about what ' s been going on with quantum .”
Quantum computing is a nascent technology , which uses quantum mechanics to fix problems beyond the reach of classical systems – and Anderson knows already how he is going to use it . manufacturingdigital . com 89