“ WE ' VE LAUNCHED NEW TOOLS , DEMAND PLANNING SOFTWARE OR ERP SYSTEMS , BUSINESS INTELLIGENCE AND REPORTING TO REALLY TRY TO AUTOMATE ROUTINE ADMINISTRATIVE TASKS ”
BRENDAN O ’ TOOLE VP OF PROCUREMENT , NUTRABOLT
“ What we don ' t want to do is get hung up on contract details or get ‘ deal fatigue ’ and make it too hard to do business with some of these partners . We want everyone involved to be protected , but are trying to have some simplified addendums so we can continue to move quickly with these partners to garner the manufacturing and supply capacity that we need .”
In an age of unprecedented global strife , many sales , branding and distribution companies have found themselves unexpectedly impacted . As such , sourcing strategies are being reconsidered by many , if not all , global businesses – and Nutrabolt is no exception .
“ We ' re looking and choosing to nearshore where possible . Indigenously , a lot of our ingredients that go into our products come from global sources , including China . With their repeated lockdowns , COVID surges , the port struggles and other geopolitical factors , we ' ve had to look at other countries and , more imminently and myopically , why not in the States ?”
Looking to the future of Nutrabolt Focus is something that O ’ Toole believes all businesses will crumble without . As such , he cites Nutrabolt ’ s operational pillars as the core focus for the business , now and into the future :
• To ensure continued global business growth “ through a high-quality and built-forscale network of co-manufacturing partners ”
• To provide an omnichannel supply chain service that is “ transparent to our customer , repeatable and cost optimised ”
• To “ drive internal operational efficiency with a focus on continuous improvement and simplicity ”
“ If you don ' t have the basic foundation in place or are trying to be too orchestrative , it ’ s just a recipe for failure ,” he explains , setting down the company ’ s outlook . Though his sector is experiencing a tumultuous time , O ’ Toole is excited for the future at Nutrabolt .
“ Over the next 12-18 months , the aim is to continue to scale and grow our business with strategic partnerships – on both the nutrition and functional beverage side . The domestic part of our business has always been the key to our sustainability and growth , but we ' re really seeing opportunities globally , as well , in different markets . We ’ re continuing to robustly fortify and create strong relationships here in the US , but these are also starting to occur in other markets , so this is a huge focus of our business going forward ,” O ’ Toole concludes .
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