As Nutrabolt ’ s VP of Procurement , Brendan O ’ Toole highlights the importance of sourcing and supply , reinvention , and staying agile in a volatile climate
NUTRABOLT
As Nutrabolt ’ s VP of Procurement , Brendan O ’ Toole highlights the importance of sourcing and supply , reinvention , and staying agile in a volatile climate
Nutrabolt is a fast-growing , global active health and wellness company founded back in 2002 and headquartered in Austin , Texas , a city home to an eclectic range of live music and vintage clothes shops . Described as a grassroots organisation that has worked its way onto the global playing field , Nutrabolt shares a few things in common with its birthplace – namely , an endless abundance of energy and being endearingly “ scrappy throughout ”. In the 20 years since its inception , Nutrabolt has not only firmly established itself as a major player in the active nutrition market , but the entrepreneurial and agile business has also continued to expand globally with a varied range of products , “ focusing on the functional beverage segment for the last five years , which has been a huge success for our growing business ”.
“ It ' s very entrepreneurial here at Nutrabolt and moving quickly , like a startup ,” states Brendan O ’ Toole , Vice President of Procurement at Nutrabolt . “ But it ' s a 20-year-old company , so it also has some of those guardrails of establishment .”
The branding and distribution company has a portfolio that ’ s distributed across 150 countries , with a particular focus on the pre- and post-workout hydration and muscle strength market – and this is one of the factors that sets Nutrabolt apart from its contemporaries . It has , however ,
48 October 2022