haven ’ t become issues . That ’ s starting to change because companies want to standardise specific platforms so they can have easy access to their data across their entire operation ,” Culshaw answers .
“ Companies are starting to think about how they put models in place from a commercial perspective and how they scale their products to large global operations – this is going to be a challenge . It is already an area that we are working across .” Culshaw again gives Siemens as an example , as Atos has provided the company with dynamic PLM services in the cloud – a consumption-based model which allows a lower cost of entry that can be scaled as demand grows .
And what does he think is the secret to Atos ' long lasting and successful partnerships across the industry ? Culshaw sums this up in just one word , “ trust ” – this often requires a bit of a leap of faith but once we are there it creates momentum and enables us to work together in a constructive way .
“ If you can establish one small victory , everyone wants to repeat it , which leads to success in other parts of the business .”
What will a successful business look like in terms of technology within five to ten years ? Culshaw says this is going to be dominated by companies that know what they ’ re doing with their data and know how to use it to get useful insights . Data is growing exponentially , and this is only going to become more complex and more difficult to extract insights . However , it gives rise to greater opportunities .
“ Companies that grasp this are going to have a significant advantage over their
38 October 2021